Friday, January 31, 2014

The SatoriWest LifeClub - Quick overview

The SatoriWest LifeClub was designed to help people change their lives. It can help you be happier, healthier, more at peace and grateful. But what exactly is it? What does it mean to join? What do you do if you are part of a LifeClub? These questions are answered in a quick 2 minute video - check it out.

Click here to view the video

Friday, January 24, 2014

Click On Press Release To Visit The Campaign

6 lessons learned (so far) from a struggling Indiegogo campaign

We are a company called the SatoriWest LifeClub…and we have an Indiegogo campaign. I am the operations director and I wanted to share with you a few things we have learned, so that you might avoid the same pitfalls.

Our company vision and mission statement are transformative. We want to start a global movement because we have a formula that helps people change the wiring of their brains to be more content, peaceful and calm.

Like many small businesses, we have the idea…we just don’t have the capital. We explored many ways to acquire funds and landed on crowdfunding. Our vision was that crowdfunding would offer us 3 things: Money, exposure and new customers.  We have 25 days left of our 40 day campaign and we have only raised 5% of our goal. Ouch. We haven’t given up, at all – instead we are taking a step back to assess (and share) what we have learned so far.

1)   Launch when you are ready, even if that means pushing your original deadline. Planning is not a joke. We were focused on getting our campaign out by the beginning of January. We stuck to the deadline rather than waiting until we were really ready. There is a ton of information on how to plan for your campaign and get ready…we kinda jumped the gun.

2)   The campaign will not market itself. This lesson goes hand in hand with making sure you have planned. People won’t just happen upon your campaign. You need to reach out and you need to be putting up new and fresh content. The campaign needs to be your top effort everyday of the campaign and other work projects need to be postponed.

3)   Your network of friends and family may not donate like you thought they would. Our team is small (4 people). We started counting up our combined personal contacts and we were confident at least 20 or 30% of our personal contacts would donate something. That has not been the case. It is not that they are unsupportive, but we made a mistake in estimating such a high conversion rate of close contacts. 

4)   Put on your sales person and marketing hat. We are a team of visionaries, creators, makers, implementers etc…  Marketing and sales are not something that comes naturally to any member of our team.  We feel like we are being pushy, or rude, or spamming.  This has led us to not reach out enough. We need to check our egos at the door and become sales people. Asking for money can be hard. Remember that you are offering people the opportunity to be part of something – not just pan handling. 

5)   Big ideas should be boiled down to an actionable list. Our concept is big (we have a monthly membership club that is designed to help people manage their complex lives and rewire their brains). We focused on getting people to understand the high level goals of our business model. What we offer is transformational and we hope to start a global movement. But, our campaign message isn’t tangible enough for potential contributors to understand what exactly they are funding.

6)   You lose 10% of contributions made through PayPal. Yep…we should have read the fine print, but we didn’t think much of it. We wanted to offer campaign viewers as many options as possible to contribute. We wouldn’t change our decision to offer PayPal as a payment option, but we should have budgeted that into our contribution projections.

All of that said…Check out our Indiegogo campaign. Contribute to our campaign and be part of this global movement. (Of course we had to put in a shameless plug – see, we are practicing being sales people.)

We would love to hear your ideas for how we could have, or still could improve the chances of our campaign being successful.

I also want to say a sincere thank you to our backers so far. Thank you for getting our campaign started and believing in our mission.

Friday, January 10, 2014

Open letter to kindred spirits - let's change the world…one brain at a time

Live in a world you can only dream of. Leave a world you can be proud of. 

Open letter to family, friends and kindred spirits,

Join our campaign. We’ve launched a new, extraordinary company—called the SatoriWest LifeClub. It promises to significantly impact humanity—on a global level!

In case you haven’t met me, I’m Jeff Skolnick, the founder. I’ve spent the last 33 years studying and practicing meditation and have dedicated most of my free time and discretionary income over the last 17 years to one, powerful calling…

Make Enlightenment as a brain science so easy to access it’s commonplace throughout the world! 

I have a deep calling and unique qualifications to launch this company—as an experienced Zen meditation practitioner, MD psychiatrist, PhD Natural Health Science, former brain researcher, previous medical administrator and author.

This crowdfunding campaign helps us get:
   1. Widespread recognition to attract new members,
   2. Capital for needed short-term operations and development,
   3. The attention of deep-pocket visionaries.

Even a contribution of $10 will give enthusiasm and momentum to others to entice them to contribute. Join me and be part of a historic movement and company you can tell stories about starting when you’re older.

Here’s our campaign.

With gratitude and affection,

Jeff Skolnick, MD, PhD
Founder, The SatoriWest LifeClub

Monday, January 6, 2014

What is a Spiritual Life Coach?

LifeCoaching is all the rage in the US. Doctors, lawyers, therapists and psychologists are getting in on the trend. There are training programs at varying levels that can make you into a LifeCoach.

The idea is basic yet it can be effective: focus on the future, hold people accountable and help then hold themselves accountable for what they say they want in life…and voila, you’re a coach. You can take this role when it comes to helping people with self-healthcare, emotional growth, job and wealth creation, etc.

So what is a spiritual LifeCoach?

The term can mean different things to different people. It is a commonly used description. Let me share with you how we occasionally use the term here at the SatoriWest LifeClub.

Spiritual may mean religious to some. Associated with some religion. That’s not how we use it.  We view the word, “spiritual” to mean “issues dealing with one’s existence.” In other words, your unique existence as you experience it. In essence, the fact that you exist and the meaning you give to it is not just the subject of other people’s understanding. That’s religion. When you can experience meaning in and appreciation for your own existence—directly and first-hand, right here and right now—that is what we mean by spiritual.

At the SatoriWest LifeClub, this level of self-awareness doesn’t happen by talking about it. It doesn’t happen by thinking about it. It doesn’t happen because you have the right philosophy or because you can imagine it and wish it were so. It is a skill.

More specifically than that, it is a brain skill that we teach. We divide that brain skill up into learnable chunks or exercises. We call this brain development process Inshifting. That’s how we take you to a place of “spiritual realization.” Realization of the enormity of your existence. Realization of how incomprehensibly (incomprehensible by words) rare and miraculous your existence is.

And one more thing. At the SatoriWest LifeClub, we believe that these Inshifting brain exercises are learned faster and easier (or even happen naturally on their own) when you practice life wellness in ways that promote them. So, by how you take care of your body or relate to your health, how you observe your own personality and relate to yourself, how you nurture your relationships and relate to others, how you approach success and relate to goals, etc. can foster your spiritual development or hinder it.

So, how does a spiritual LifeCoach help you?

At the SatoriWest LifeClub, your LifeCoach is a coach in many respects. They may help you focus on and hold yourself accountable for any number of goals you may set in many areas of wellness, including physical, mental, social, modern living, values-based and traditionally spiritual. Traditionally spiritual means things like doing Yoga or meditation or even setting goals in your religion. And our LifeCoaches can help you focus your intentions on mastering the Inshifting brain development exercises.

At its core, a SatoriWest “spiritual” LifeCoach is as interested in helping you focus on now as they are in helping you focus on the future. The awareness and appreciation, the perspective and meaning of your existence right now is of paramount importance to them. As is should be of yours, if you want to learn to live life to its fullest.